Perhaps I am wrong but all I’ve seen so far in SEO is talk about the technical aspects of applying search engine optimization to websites. Few seem to talk about Search Engine Marketing (SEM) which needs to be addressed by someone if your optimization efforts are going to be worthwhile. And, fewer still talk about basic problem solving and truly doing that with the client in mind.
Just One Man’s Opinion on the Basics
Perhaps everyone does this but just do not openly talk about or promote it. If a client is experiencing low rankings in Google (let’s ignore conversion for now), then there is a ranking problem somewhere; beit on-page or off-page.
Where do you start? At the basic level of problem definition that’s where. Understand the problem. Keep in mind that to understand the problem you need to understand what the client was trying to achieve in the first place, the environment within which he/she is working and modify assumptions as need be. At the end you’ll define the true problem to solve. Then look under the hood to find the true contributors to the problem.
It seems that consultants tend to just simply look at the different technical areas in which search engine optimization is typically applied and then just simply correct those and then wait to see what happens. This seems like a hit-and-miss method in my mind. Yeah, I suppose you can say that if you correct all the typical areas then all should be working well. Perhaps I’m just a stickler for knowing exactly what I’m trying to solve; especially since there are many moving parts to SEM. This company practices SEO in Ottawa differently.
Let’s Talk Customer
I consider this a basic part of any consultant’s provision of service. Most just focus on the client and lose sight of the end-user – the client’s customer! At the end of the day, if you set things up to satisfy the end-user, everything else will fall into place for the client. Your client wants to satisfy his customer. Your client’s and your mission should be to service both your client and the ultimate end-user. Checkout this Ottawa SEO company video. This guy seems deliberate and seems to align with my thinking. That’s probably why I like him.